Closing the Loop Between Business Success and Collective Wellbeing
We help conscious professionals and mission-driven businesses shift to regenerative practices with diagnostic tools, research and advisory.
Founded 2025 | LSE Spark Award Runner-Up | Community Interest Company
Our Mission
We're developing integrated solutions to shift business paradigms from extraction toward regeneration - including individual coaching, (un)learning programs, and digital assessment tools. Our approach combines inner transformation with practical organisational change.
Post-Growth Transformation Accelerator
A 4-week on-demand, peer-supported programme with diagnostic tool access that empowers you to drive lasting business transformation. Using behavioural science and emerging research, it helps you overcome cultural barriers and embed regenerative, post-growth principles into your strategy and operations - while supporting personal reflection to align your leadership with collective wellbeing.
Week 1: DIAGNOSE - Where You Are
Map your current profit patterns and extraction footprint. Discover where your business sits on the regeneration spectrum.
Week 2: IDENTIFY - What's Blocking You
Uncover the hidden barriers preventing change using LSE-backed behavioural frameworks. Understand your capability, opportunity and motivation gaps.
Week 3: DESIGN - Your Transformation Pathway
Build your roadmap from extraction to regeneration. Create a practical 3-horizon plan that works for your context.
Week 4: ACTIVATE - First Steps + Community
Turn insights into action with an implementation plan. Join a community of practice for sustained change.
How It Works
Self-Paced Modules + Weekly Live Sessions + Peer Collaboration. Because changing business paradigms is easier when you realise others share your vision.
Coming soon
Now & Next Experience Audits
Comprehensive assessments of your product and business practices to identify where you might be extracting value from users or stakeholders, with practical strategies for building regenerative models that enhance commercial performance.
Launch: Q4 2025
Post-Growth Diagnostic
In development: A practical self-assessment tool designed for founders, leaders and employees to map how their business and role specifically can align with collective wellbeing and post-growth principles, helping identify strengths and opportunities for growth across both organisational systems and individual impact — providing the essential first step toward meaningful transformation.
Launch: 2026
Who We Support
Conscious Professionals
Questioning whether their expertise serves the future they want to create
Mission-Driven Founders
Wanting to prove regenerative business models work commercially
Corporate Changemakers
Seeking to transform their organisations from within
Impact Investors
Looking for frameworks to assess portfolio innovation
About the Founder
After over a decade in consumer tech, I witnessed how extraction-based business models—from attention harvesting to profit concentration—actively undermine the regenerative future we need.
The question became impossible to ignore: how could I continue building systems that prioritise shareholder returns whilst ecosystems collapse?
My research with LSE's Post-Growth Transformation Lab revealed I wasn't alone. 86% of business professionals support regenerative practices, yet believe these values are polarising to their peers. This 33-pt perception gap keeps transformation trapped in good intentions whilst metacrises accelerate.
Through WholeLoop Labs, I bridge this disconnect with practical tools and peer-supported programmes.
My mission: transform business from a driver of extraction into a force for regeneration, because our current trajectory is incompatible with a thriving future.
